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OO University, 1988
BA in Marketing |
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| 1995.3. - Present |
OO Group
Managing Director
- Initiated, structured, and conducted marketing consulting projects, including all phases of business analysis, market analysis, media planning, staff training, and organizational development in support of marketing efforts.
- Designed marketing campaigns for two existing companies; designed entire marketing function(staff, policies, operations) for two start-up companies
Projects
OO Company, Education Division
- Providing organizational consulting and marketing plans for a cosmetic surgery spin-off company.
- Working directly with the founder of the company to develop realistic marketing budgets and plans for various business launch scenarios (Current).
OO College of Applied Technology
- Revamped marketing and advertising functions for this educational non-profit with 15 campuses.
- Restructured $3 million annual ad/marketing budget.
- Solicited, reviewed, and selected an advertising agency.
- Consolidated and standardized marketing, advertising, and media planning for all campuses.
- Achieved 41% increase in fall class with no increase in ad/marketing budget.(1995)
OO Inc.
- Wrote the company's first formal media plan.
- Achieved 13% increase in business with minimal increase in marketing budget.
- Also consulted on some operational areas to improve company image. (1995 -1996)
OO Inc.
- Retained to establish structure and internal marketing function for newly formed franchise/real estate department for an aggressive new retail chain.
- Provided competitive analysis, consulted on site selection, collaborated on business plan development and strategic plan for franchise development (1995) |
| 1998.7. - 1994.12. |
OO Inc.
Manager of Real Estate
- Recruited to organize, consolidate, and standardize real estate and property management functions for this national retailer.
- Directed administration, planning, negotiations, policy development.
- Opened 15 new stores in 30 months.
- Reduced store build-out costs from $101 per square foot to less than $64 per square foot |
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